Welcome, friend!

If you’ve been linked to this page, that means I’ve officially decided to take you on as my newest client! #PopTheBubbly

I am so excited to get started with you. I have created this page to help you get better acquainted with what is to follow in the weeks ahead.

As always, don’t hesitate to send me a note at hello@youhadmeatespresso.com

 
 

 Good to know + FAQ’s. Please read before we begin!

INTAKE + PREPARATION

In your Welcome Email, I’ve already linked you to the following virtual forms:

  1. Your Agreement (Please e-sign this before we begin)

  2. Shared GDrive Folder

  3. Your Business Questionnaire

    Your invoice will arrive in a separate email. Please pay your project payment before we begin

Please read over and e-sign your Agreement. This is super easy to do at the bottom of the form! Things like timeline, payment, ownership, and cancellation policy are very important for both of us to know prior to our time together.

Please fill out your questionnaire to the fullest and best of your abilities. The more detail, the better!

Please be aware of what is included in your package. You can find a detailed scope of work outlined in your Agreement, and an explanation of my packages on my website. Please understand that any work outside of the agreed upon scope of work (see your Agreement for your custom and complete scope) will incur additional fees. (ex. additional pin design, increasing the number of pins per day, etc). My hourly rate for additional refinements or anything outside of the original scope of work is $50 US/ hour (billed in half hour increments).

Your payment schedule is based on the 5 month minimum required for monthly management. Your monthly invoice will be sent 5 business days before the payment due date. In the event an invoice is not paid on time, to the maximum extent allowable by North Carolina law, a late payment fee of 8% will be charged on any overdue and unpaid balance not in dispute.
Please be aware that I reserve the right to stop work on your account if an invoice remains unpaid after the payment due date. Work on your account will pause until payment is received.

Please also know that I reserve the right to use any work created throughout this process on my social media and in my portfolio. As a creative visual designer and manager, my social media (re: Instagram) is my bread and butter for attracting my ideal client (you!)

 
 

COMMUNICATION

All files will be shared via Google Drive throughout our time together. You will see that the Drive Folder is organized by sub-folders, to further organize your content. Treat this folder as your own! Please drop any and all images, blog post photos, product images, portfolio pieces, etc, into these sub-folders. I will use these for pin design, so please be sure to add all content you’d like used. Please also, feel free to create additional folders for other content, if needed.
For other GDrive specific details, please see the “GDrive” section below.

Any questions should take place via email (apart from any pre-scheduled Zoom calls we’ve discussed). I do not use my phone number, Facebook, or Instagram, to communicate with clients about work. I like to keep my phone time to a minimum so that I can dedicate my time where my heart truly lies; growing your wonderful Pinterest account!

If you email me with any questions or concerns, you can expect to hear back from me within 48 hours in the working week. If I don’t reply to you right away, don’t panic! Chances are I’ve seen your message, and am working to implement whatever you have reached out about. I block off certain times specifically for emails and client relations, so that I can spend time doing what I truly love (advancing your stellar account!)

 
 

 THE PROCEss

01. Invoice + Agreement + GDrive + Business Questionnaire
As previously stated, please go ahead and pay the first months invoice and e-sign the Agreement. Once these are completed, please take your time and fill out the Business Questionnaire, so I can get to work on keyword and business research for your account. Finally, please begin to add any and all content into the GDrive folder, so I can start with pin design (unless we’ve discussed otherwise, i.e. you’re creating the pins). In the event that you are creating the pins, please still drop these designs into the folder so I can schedule them to be pinned!

02. Tailwind Setup
If you already have a Tailwind Plus account purchased and set up, please disregard this section.
If you do not yet have a Tailwind Plus account, please find and go through the Tailwind Setup Guide, located in your Welcome Email. This guide will tell you exactly how to purchase your Tailwind Plus account, and make sure it’s ready to go. Make sure you open the Tailwind URL through the link provided in the Tailwind Setup Guide! This will lead you to the 15% discount when you purchase :) Please feel free to email me if you run into any difficulties here!

03. Account Deep Clean
Please be aware that an account rebuild/deep clean is included in your monthly management package
, and is the next step. Once the above has been completed, I will begin work deep cleaning and rebuilding your account. I will revamp, redesign, and restructure until your account is as solid as it can be, using your Business Questionnaire and keyword research for your ideal client.
This phase of deep cleaning and rebuilding your account will take up the first 30 days of our time together. Please see the section below titled “What To Expect: The First 30 Days” for detailed information about this phase.

04. Pin Design + Tailwind Schedule
Once your account is fully optimized for success, I’ll begin with on-brand pin design and creating your custom pinning schedule in Tailwind. I will schedule out pins for the rest of the current month, using a combination of your content and other’s content.

05. Monthly Management
After the first month of management has been completed, you will receive the an Analytics Report for your account on the first business day of the new month (For example, if we began work on your account in September, you will receive the September Analytics Report on the first business day in October). This report is a combination of Pinterest and Tailwind Analytics for the previous month, as well as content and strategy growth ideas for the coming months.
From here, management will continue for the following four months, keeping with the five month minimum Agreement.
Please be aware of what is included in your monthly management package. You can find a detailed scope of work for each month, outlined in your Agreement, and an explanation of my packages on my website.

 
 

What to expect: the first 30 days

This is an incredibly exciting time for your business and Pinterest account, as we begin work together. That being said, the first 30 days of our time together will look very different than the following four (or more) months of management.

As previously stated above, an account rebuild/deep clean is included in your monthly management package, and is the first step to optimizing your account. It’s incredibly important that your account be set up for success and have a solid foundation from the very beginning. You can find a detailed scope of work for this first phase of management, outlined in your Agreement, on your first invoice, and an explanation of my packages on my website. This phase of deep cleaning and rebuilding your account will take up the first 30 days of our time together.

It takes about four weeks to move through the process of onboarding, keyword research, account rebuilding, pin design, and Tailwind scheduling. In addition, please keep in mind that as I am a small business owner, I do have other clients that I am currently working with. This does not make your account any less important, but it does mean that your account will take time to be rebuilt and set up thoroughly, to the best of my abilities. I like to dedicate equal and adequate time to each client I work with, so your patience during this time of rebuilding is incredibly important! I will email you should I have any questions, or come across anything needing your feedback.

As a general reminder, please remember that Pinterest is a slow-burn platform! This means that it will take time for you to see results.
Pinterest is not like Facebook or Instagram, where you can expect overnight success from implementing a few tactics. Pinterest is a long-term marketing strategy that requires consistency and credibility over a period of time, to see results. Pinterest needs to see you as an established authority on the platform, before it will begin recommending you and your content to fellow pinners.

This process of becoming established and vetted by Pinterest can take anywhere from 60-120 days. This is why we have agreed to a five month minimum of time together. Pinterest wants to give its users exactly what they’re searching for, and provide them with additional content and products they will find useful. Pinterest will only recommend and show your content to other pinners once they’ve seen you provide consistent value and fresh content on a consistent basis. In the long run, this is a great thing! Pinterest wants to make sure you are a valuable asset to the platform, and takes their time to do this.

Your patience is greatly appreciated during these first 30 days! Even though it may seem like nothing is happening, trust that I am working behind the scenes. Each piece of the rebuild phase must build upon the previous piece (i.e. don’t panic if you look at your account after two weeks and see that everything’s not completed yet).

You hired me for my knowledge, expertise, skill, and strategy. I am working in the Pinterest platform every single day, so please trust that everything I do, I do for a strategic and specific reason, at the best time!

 
 

GDRIVE Folder

All files will be shared via Google Drive throughout our time together. You will see that the Drive Folder is organized by sub-folders, to further organize your content. Please drop any and all photos, product images, portfolio pieces, screenshots, templates, freebies, etc, into these sub-folders. I will use these for pin design, so please be sure to add all content you’d like used. If you have previously designed pins, or will be designing the pins yourself, please add these to the folder titled “Your Business Name Pins”, so I can have them to upload to Pinterest.

If you have a blog, you will see a folder for “Blog Posts” in the Drive. In this folder is another folder for blog-specific photos, as well as a document titled “Blog Post URL’s”. Please update this document with your blog post URL, and publish date, whenever you are publishing a new blog post. Please also, add any photos or pre-designed pins into the blog photos folder.

If you have a specific schedule on which you write and/or publish blog posts (i.e. you publish a new blog post every Monday) please make me aware of this schedule if I’m not already. I am in the GDrive folder daily, but please let me know what your blogging schedule is so I can be sure to have pins designed, ready, and scheduled to be sent out, on the same day your blog post is published.

Please be sure that the GDrive folder is updated with your new blog post URL, publish date, and photos at least 3 business days before the scheduled publish date of your blog post. This ensures that I have enough time to create pins (unless you’ve created them) and add them to your Tailwind schedule to be pinned beginning on the same day your blog post is published.
Please be aware that it is your responsibility to update this folder as often as needed.

If you have already published blog posts on your website that are not yet on Pinterest and need to be added, please add the older blog post photos and corresponding URL’s into the “Pre-Published Blog Posts” folder. I will add these to Pinterest during your account rebuild phase.

Remember to treat this folder as your own! Please feel free to create additional folders for other content, if needed, and feel free to email me with any other questions you may have!

 
 

frequently asked questions

Please refer to this section for any of the following questions that often come up:

01. What are my responsibilities as the client?
Your responsibilities include: Read & answer the Business Questionnaire, create your Tailwind account, provide me with login info, regularly update GDrive folder, and keep me informed of any major business changes/changes in your goals for Pinterest

02. How often will I be updated about monthly management for my account?
As a reminder, Pinterest is a slow-burn, long-term marketing strategy. This means that things do happen at a slower pace than other platforms, and not much will change day-to-day. With that in mind, updates regarding your account will be sent via email, once per month, at the end of the month, alongside the Monthly Analytics Report.
(The only exception here is if we are running a promoted pin campaign, which you will receive weekly updates).

03.  What if I want to change something on my account?
Please be aware that me taking over your Pinterest account in no way means that you're no longer allowed to be on it. However, each decision I make and change I apply to your account, comes after intentional and strategic thought (that you hired me for!). Please shoot me a quick email and let's chat about the change you want to see.

04. Why am I seeing a drop in traffic/monthly viewers?
First things first, don’t panic! I know it can be scary to look at your account and see numbers dropping. But trust me when I say, you'll see your traffic/views/impressions change with every month, and this is dependent on many, many factors surrounding both your business, and Pinterest (i.e. seasonal changes, change in what content we’re promoting, algorithm changes, etc.). Pinterest takes a bit of time to really get going, so don't worry too much about the small ups and downs, everyone has them. No business is “on” all the time, and minor changes in traffic happen for every business at some point or another. Try to look at the bigger picture, and trust that things will eventually go back up soon!

05. How do I sign on for another five months?
Loving the client experience watching your business grow? If you're ready to move forward with an additional five months, no action is required! Upon completion of our first five months, your Agreement will “roll over” or continue, every 30 days, unless terminated by either the myself or you, in writing. If for any reason, you do not want to continue with the monthly management service, you will need to submit a 30 day notice in writing. Please be aware that it is your responsibility to send in a notice if you no longer wish to continue with the service. Refunds will not be given once payment for the new month has been received.

06. What if I want weekly updates for my account?
Unfortunately, because I have a handful of clients that I work with at one time, I cannot update each one, weekly. As a reminder, nothing drastic will happen on Pinterest in a weeks time. The monthly analytics report will be more than enough to fill you in on all the fun happenings of your account.

07. I have favorite/personal things pinned to some of my boards that I don’t want deleted! Help!
As a general practice when rebuilding client accounts, I do not delete any previously created boards. If the board is still relevant to the business or ideal client, I will keep it as is, or with an updated board name. Boards that are no longer relevant to your business or ideal client, will be archived and made into a secret board. These secret boards can be found at the bottom of your profile page, and will no longer be visible to anyone but you.
The reason I do not delete boards is in the event that you do have personal/favorite pins you want to save, you always have them. I’ve also found that even though particular boards may not be relevant to your business right now, things can always change. In the event that an older board becomes relevant to your account, it’s much simple to just make the board public again, instead of starting over from scratch!

08. Can I still pin my favorite things to my account on secret boards?
My suggestion here is to remind you that your Business Pinterest account is just that…for your business. I would suggest making a separate, personal Pinterest account if you’re on Pinterest frequently and still want to pin your personal favorites. It ensures that everything stays separate and generally makes things much easier!

09. Can I still login to my business Pinterest account?
You are more than welcome to login to your business Pinterest account to check the status of things and look around…it is your account after all! If you do decide to login to your account, please do so with intention. Every once in a while, Pinterest will flag accounts if there are logins often, from multiple locations. Nothing to worry about, just be aware!

 
 

things to be aware of + reminders

If you receive any emails from Pinterest about group board invitations or acceptances, please forward them to hello@youhadmeatespresso.com. These are invites or acceptances into group boards that I have submitted you to. Please forward to me so I can take the correct action required!

If you recieve any emails from Pinterest about being approved for Rich Pins, please forward them to hello@youhadmeatespresso.com. This is a confirmation that you have been approved for rich pins that I have submitted you to. Please forward to me so I can be aware this has taken effect.

If you receive any emails from Tailwind about your tribe performance or analytics, you do NOT need to forward these to me. You’re welcome to look into them for your own awareness, but I do not need the information in these emails. I can find the same information inside your Tailwind account, and check it weekly already!

If you are releasing a new product/service, have a coming launch, or have seasonal content, please make me aware of these things as soon as possible! I plan ahead about 45-60 days in advance for monthly management, and need to be aware of any upcoming happenings for your business. This ensures that we have plenty of time to add these new products/services/launches into our Pinterest strategy, and design corresponding pins to be released on time.
Remember, pinners are planners! They will search Pinterest about 45 days in advance of whatever they’re looking for. Pins also need time to gain traction on Pinterest, and we need to make sure your content has picked up traction by the time pinners are looking for it.
In essence, your content needs to be on Pinterest about 45 days before the big event. This also means I need to have pins designed, created, and ready to go, about 60 days in advance of the big event. (i.e. if you have Christmas content you’re releasing on December 1, I need all content by October 1)

 
 

LET’S GET TO IT!

I am way too excited to have the opportunity to work on your Pinterest account!

Please stay tuned in your inbox as the process moves along, and always, email me if any questions or concerns come up!

- kirsten