What To Pin In February

What To Pin In February

Welcome to February! The month of pink, red, and all things love. Pinners are getting ready to celebrate Valentine’s Day, as well as prep for all kinds of spring events like Mardi Gras and tax season. As many of them flock to Pinterest for new and exciting ideas, let’s go over the biggest search topics for this month!

Use this list to promote what’s popular, plan for what’s coming, and prep for your ideal audience. Here’s your comprehensive list of what exactly to pin in the month of February, as well as some content planning ideas for the upcoming spring season. Let’s get to it!

What to Pin:

Valentine’s Day

Keep pinning those Valentines pins! Everything from decorations to date night outfits to DIY crafts are booming until the 14th. Love is in the air and pinners will be on the search for Valentine’s Day quotes and sayings as well. If you’re any kind of inspirational or motivational writer, now’s the time to get your stuff out there! Quotes are one of the most popular topics on Pinterest, especially when it has to do with love.

Remember that the search for Valentine’s topics will most likely drop within a couple days after the holiday.  Be sure that if you’re using a scheduler, all your Valentine’s pins are all out by the 14th!

Spring break

The islands are calling! February is prime time for pinners all over to start planning for their spring breaks coming up in March and April. The focus tends to lean towards families with kids or college age adults. That does not, however, exclude other types of vacationers! Popular searches include topics like spring break destinations and spring break outfits, as people are gathering and planning the perfect outfit, as well as the perfect vacay spot.

Packing tips tend to trend this time as well, in addition to budget ideas for travel and photography tips (to get that perfect Insta pic!) Now is a great time to promote those checklists and infographics too, as pinners love something they can save quickly and refer to easily.

Mardi Gras

Bring out the purple, gold, and green friends, it’s Mardi Gras time! Down in Louisiana, the locals are getting ready for their big once a year throwdown in New Orleans. As most of us aren’t able to make the trip down south, popular search terms on Pinterest include Mardi Gras decorations, food, and party ideas, as throwing our own Mardi Gras shindig is the next best thing! Mardi Gras pictures and outfits are also trending, as Pinterest is full of DIY-ers who love creating their own fun and creative costumes.

For those who have the luxury of traveling down to New Orleans, searches can include topics like the French Quarter, Bourbon Street, and the Mardi Gras Parade.

St Patrick’s Day

Feelin’ lucky?? March 17th is the greenest day of the year, as pinners everywhere celebrate St. Patrick’s Day. The color green is the big focus right now, so make sure to promote ideas for pinners to incorporate the green theme into outfits for the office and St. Patrick’s Day parties. Crafts are also a huge search topic, so remember to pin ideas for kids crafts and DIY decorations. Last but not least, we all know that St. Patrick’s Day people love those green colored drinks! Ideas for St. Patrick’s Day drinks and cocktails ideas will trend, in addition to the drink recipes.

Tax help

Ah, the joys of filing taxes! With the April tax deadline fast approaching, and many people filing early, tax season can become a huge search topic for Pinterest this time of year. Popular searches include tax tips, tax deductions, and tax prep for the upcoming season. Many pinners take on the task of filing their own taxes, so keep in mind that infographics and checklists are ideal for the DIY-ers. Pinners are also looking to see the bright side amidst all the numbers, so searches for tax humor and tax memes will be trending as well.

Spring cleaning

Spring is on its way friends! With the spring season beginning in March, many pinners look to Pinterest for help with spring cleaning. It can be an overwhelming task for some, so easy to read checklists and checksheets are essential. Popular searches include spring cleaning hacks and tips, so be sure to promote your best time-saving and creative ideas. And as spring cleaning is mostly focused on the “clearing out” process, topics dealing with decluttering and home organization will soar. Pinners love to see before and after pictures as well, so I would think about adding these to any spring cleaning related blog posts!



What to Plan

With the spring season on it’s way, keep these ideas in mind when planning out content for the next few months:

  • Easter

  • Spring activities

  • Outdoor activities

  • Gardening

  • Passover

  • Festivals

Gotta love the month of February! Pinners are getting ready for the new spring season and lots of fun topics are taking the lead on Pinterest this month.

I can’t wait for you to join us right here in a few weeks, when we release the March edition of what to pin! Keep an eye on your inbox!

PinterestKirsten Sieg