What To Pin In January

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Happy January! It’s a new year, with new trends, and new updates. All over the world people are setting goals, making resolutions, and changing their lives for the better. And many of them do just that on Pinterest! It’s the perfect place to gather ideas and collect dreams as we head into a brand new year. But what exactly are people looking for in the month of January? And more importantly, what should you be pinning to keep up with the trending searches?

Well girl, get ready. People on Pinterest are planners, and tend to plan WAY ahead of the curve. So to help you out, here’s a comprehensive list of what exactly to pin in the month of January, as well as some content planning ideas for the upcoming spring. Let’s get to it!

What to Pin


New year, new you! Right after the first of the year, pinners are much more likely to be searching to anything and everything related to their health and fitness. They’re wanting new and exciting recipes, various new workouts, and ways to improve their overall health. Keep an eye on new and trending health and fitness topics as this can change year to year.


Get ready to get twitterpated. January is prime time for Valentine’s Day searches, including everything from date night ideas to Valentine’s Day outfits. People are searching high and low for pins that give them decoration ideas, crafts for little ones, and gift ideas for significant others.

Remember to pin ideas related to Valentine’s Day as well. This includes ideas for singles, self-care ideas, and spa day pins. Kids Valentine’s Day school parties are also high on the list, so be sure to pin Valentine’s Day ideas for school events and cards.


Along with a new year comes new resolutions to better ourselves and our lives. At the beginning of the year, trending searches include organization, home decor, and financial planning help. This is the perfect time to promote planners, calendars, and anything related to getting your life in order.


The annual Super Bowl comes at the beginning of February, so searches for this will spike pretty early on. Pinners want to be prepared with Super Bowl recipes, snack ideas, and Super Bowl party decor ideas. Keep in mind which two teams will be playing in the Super Bowl as well. Searches for those particular teams will spike the closer game day gets.


Both January and February are jam packed with award shows including The Golden Globes, The Screen Actors Guild Awards, The Oscars, and The Grammy’s. Pinterest is full of party people, so keep an eye on searches for award show party ideas, party food, and award show party decor.



What to Plan

With the spring season just around the corner in a few months, keep these ideas in mind when planning out content for the next few months:

  • Spring Break

  • Spring outfits

  • Mardi Gras

  • Spring weddings

  • Earth Day

  • Spring home decor

  • Easter

  • St. Patrick’s Day

You’re dynamite for stickin’ with me to the end. Don’t you feel more confident about what to pin through the month of January!? Get get ‘em girl! I can’t wait for you to join us right here in a few weeks, when we release the February edition of what to pin. Keep an eye on your inbox!

PinterestKirsten Sieg