17 Pinterest Tips To Skyrocket Your Blog Traffic
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We’ve heard it a squillion and one times now… “Pinterest is GREAT for referral traffic for bloggers!” And yet you’re still sitting there, top bun half hanging off your head, grande Starbucks in hand, staring at your Pinterest account with one eye squinting, thinking “...How the HECK do I get these people from Pinterest to my blog? What am I missing!?”
Well gal, I’ve been there one too many times.
But now as a Pinterest Manager, I’ve discovered all the ins-and-outs, the tips and tricks, to successfully alluring those coveted readers to your website. Over the years, I’ve learned exactly what it takes to make sure your content is standing out on Pinterest, showing up in followers’ feeds, and turning every day readers into raving fans. But what exactly are those tips and tricks? Well chick, get ready. Today, I’m sharing my 17 best Pinterest tips to skyrocket traffic from Pinterest, to your kick-butt blog. Here we go!
1. Make hashtags work for you
Whether you’re a fan of hashtags are not, they’re here to stay as far as Pinterest is concerned! So be sure to add 2-5 hashtags to the end of all your pin descriptions. Keep in mind that hashtags on Pinterest are not like hashtags on Instagram. Don’t hashtag-stuff your descriptions! Keep it to a minimum, use long-tailed keywords, and make sure they’re relevant to your pin.
2. pin consistently
If you only remember one thing from this list, let this one be it. Consistency is KING on Pinterest! There’s all kinds of advice out there about how many times you should pin per day, but the main thing to remember here is that it’s not so much how much you pin, but that you’re consistently pinning. Pinterest values consistency over almost anything else. It’s better to pin five times a day everyday, than to pin 100 pins once a week. Trust me on this!
3. keywords, keywords, keywords
Speaking of keywords, it’s vital that you use the right ones for your brand and business on Pinterest. For those of you who aren’t familiar, a keyword is essentially the “key word” or phrase your ideal audience or client is searching for. For example, let’s say you run a blog all about yoga stretches and workouts. Your keywords will be what your ideal yoga lovin’ client is searching for in the Pinterest search bar. Things like “beginner yoga workouts” or “nighttime yoga stretches” are great examples of specific keywords you could use. Make sense? Good!
Aren’t sure what your keywords are? Use the search bar in Pinterest and start typing what your ideal client would be looking for. Then, use the trending words that Pinterest gives you to narrow down your perfect keywords! Easy peezy
One last thing. Be sure to use keywords everywhere! Put them in your profile, board names, board descriptions, pin titles, pin descriptions, and hashtags. You can never use too many keywords!
4. schedulers are your friend
Again, there’s a debate within the Pinterest community here on scheduled pinning versus manual pinning. Let me give you the honest truth: it doesn’t matter. Shocker, right? Pinterest does not punish you for scheduled pinning, and they do not give you priority if you manually pin. Schedulers can save you an immense amount of time, as well as make things so much easier. Just make sure you’re using a Pinterest approved scheduling partner like Tailwind.
P.S. New to Tailwind? Click here to get one free month of Tailwind when you sign up!
5. use the 80/20 rule
Each Pinterest Manager will tell you their opinion on how much of your own content to pin, versus how much of other people’s content to pin. I can tell you from my own experience, using the 80/20 rule works best for most people. Pin 80% other people’s content, and 20% of your own content. I know that initially this seems counterintuitive…”Shouldn’t I be pinning 80% of MY OWN content??”
And while you should be pinning your content, what you don’t want to do is bombard your followers feeds with your same content over and over again. Sharing other pinners content ensures that you’re promoting others’ work, as well as your own. I promise you your followers will thank you for it!
6. use a cta
You’ve heard this a squillion times already because it’s super important! Using a CTA or “call to action” on your pins is one of the best ways to drive traffic to your blog. The goal when designing a pin is to create enough curiosity for your reader, that they want to click-thru to your website and learn more. A compelling and motivating call to action is the perfect solution.
Make sure you have a CTA on as many pins as possible to tell your readers exactly what you want them to do. Make it short, sweet, and to the point. For example, a simple “click here to find out more” tells your readers exactly what you want them to do, which makes it easier for them to click and make the decision! Here’s a great example from stnsvn.com:
7. the first five matter
The first five pins that go out each day should be your most relevant and important pins. Why? Because these first five pins will be the first ones that show up on your followers’ feed each new day. They are the very first ones that your followers will see, so it’s super important to make sure that these pins are your best ones. It’s also important to note that each “day” for Pinterest, resets or starts at 8pm EST. This means that each day for Pinterest is not necessarily the next morning.
The first five resets at 8pm EST and that is when you have greater visibility and reach with your audience. Keep in mind this also applies to other times zones. In the pacific time zone, the “day” resets at 5pm CST, for example.
8. create boards outside of your niche
Get creative here gal! It’s okay to create boards outside of your niche (and you should!) Just make sure that the board is still relevant to your brand/business. Using myself as an example, I am a Pinterest Manager, so my business is all about Pinterest. However, my website is coffee-themed because of my lifelong coffee obsession. You’ll see on my Pinterest profile that I not only have boards related to Pinterest, Tailwind, and motivational things, but I have two boards dedicated to coffee photography and coffee quotes.
Outside of my niche? Totally. Related to my business? Of course!
People who know my business think Pinterest + Coffee. So while adding two coffee boards may first appear to be outside of what would make sense, it actually fits perfectly with my business. Make sense? So don’t be afraid to try something different here and think outside of the box!
9. use tailwind tribes
Tailwind Tribes are similar to group boards, only ten times better. Tribes are a perfect way to make sure that your content is being seen by other pinners because of the rules that are set in place for them. You can join Tribes that are in your niche, and because you’re required to share other people’s content, you can almost guarantee that your content will also be shared and seen by others. Tribes can give you much more reach that group boards can, and are perfect for reaching your ideal audience.
10. brand your pins
This is essential as a blogger, or as someone who is constantly creating content. When you design your pins, be sure to brand them with your website, logo, or template that pinners will recognize. After a while of seeing your logo or pin template over and over again, pinners will begin to recognize your business name whenever they see one of your pins. Try to be as consistent as possible with this too. We want to make it as easy as possible for our readers to recognize and remember our pins!
Best practices are to add your website to the bottom of your pin, add your logo to the bottom center of your pin, and/or use a similar template and brand colors for your pins. Those readers will be recognizing your content in no time! Paige Brunton is fantastic with branding her pins, just like these:
11. sharing is caring
Similar to the 80/20 rule in #5, but this is a huge deal. It’s so important to share other people’s content as well as your own. It’s the universal phrase that “what goes around comes around” and if you want people to be sharing your content, you should first be sharing other people’s content. I promise you it will expand your reach, as well as show that you’re not all about yourself.
Promoting other businesses and business owners is a GOOD thing! Put good out, you’ll get good back.
12. don’t worry about monthly viewers so much
Everyone seems to be obsessed with the monthly viewers number these days. You know, the number right under your business name on your profile? It can flip or flop between 30K one day to 64K the next day, while you’re sitting there wondering what you could have possibly done different to have it jump that high in 24 hours. Let me give you some peace of mind: this number is gauged by the Pinterest algorithm and it will always be changing. And more than likely, it’s nothing you did, but merely the algorithm changing up a bit.
And while this number is important to pay attention to because it lets you know how far your reach is, please do not stake your entire Pinterest existence on this number. What is way more important, but actually less talked about, is the number of click-thrus you’re getting to your website. Hear me on this: you are far better off having high click-thru and low monthly viewers, than the other way around.
13. use rich pins
Assuming you have a Pinterest Business account, you should definitely be making use of the Rich Pin. Rich Pins pull data from your website and put that information directly on the pin, to give it a “richer” experience. They give extra context about the pin, and are super helpful in increasing your engagement and reach.
When you apply for rich pins, the information that Pinterest pulls will determine what kind of rich pin it is. There are four different kinds of Rich Pins: Product pins, Recipe pins, Article pins, and App pins. If you’re a blogger, you’re mostly going to be using the Article Rich Pin, which will pull the headline, author, and short description of the blog post onto the pin. These give your reader extra goodies about the pin, and also helps show Pinterest that the pin is linked to a verified and reliable source, which is always a good thing!
You’ll know you have a Rich Pin when you see the extra information on the pin:
14. pin description = blog content
This should go without saying, but I’m going to throw it in here anyway. Make sure that your pin description matches your blog content! Your pin description should have the same keywords that are in your blog post title and your blog content. Do not mislead your reader by writing a pin description that does not match what they’re clicking on. The minute they think they’re clicking through to great content, and then they’re lead to something totally different, the chances of them coming back are not good. Use your head here silly banana!
15. put your business boards first
When setting up your Pinterest profile, make sure that you have created boards specific to your business, and that they’re the first ones in the line-up. You should have a business blog board that ONLY has pins and content from your blog. I also recommend that you create additional boards related to your business.
For example, if you’re a branding and web designer, create boards that are solely for your web design projects, or maybe a board for the mood boards you create for clients. Either way, make sure these boards are first on your profile so when pinners check it out, the first thing they see is your content. Make it easy for them to find YOUR best stuff!
16. use the right pin size
The standard, acceptable pin size is 600 x 900px. It’s been proven over and over again that this size (or a 2:3 ratio) is the ideal size for the perfect pin. Pinterest loves this size and will actually cut off pins that are longer than 1260px. You don’t want to run the risk of having your pin be cut off, or making it so small that pinner won’t easily be able to see it. Do yourself a favor and abide by the 600 X 900px rule.
17. design easy to read pins
I’m fully aware that hand-lettering, calligraphy, and scripted fonts will always be in style in some form. However, they’re not ideal when designing a pin. Pinners are scrolling through their feeds at lightning speed, which means you have about 2 seconds to grab their attention. You’re not going to do that with a font that they have to squint and turn their head sideways to see. I’m sure that font is your favorite, and looked great on your wedding day sign BUT for your pins, stick to a clean, sans serif font that’s super easy to read. Your pinners will thank you (and will probably stick around if they can read it!)
Take a look at these two pins. At first glance, which one would be easier to read when scrolling through your Pinterest feed?
There you have it girl. 17 tried and true Pinterest tips to skyrocket massive traffic from your Pinterest account to your awesome blog. Thanks for hangin’ with me through the entire list, you’re a real champ! Now get out there and turn those average joes into raving and devoted followers!
Which one of these tips worked the best for you? Let me know in the comments!